Nicolas Lambert
Helping marketing contribute to a better world...
Welcome to my site, marketing and sustainability may seem at first glance to be sworn enemies. My ambition is to make them live in harmony. On the one hand by helping the players of a more sustainable economy to grow and find their audience. On the other hand, by encouraging marketers to question themselves in depth and by helping them to change their practice.
You will find content on these topics that I hope will inspire you. Maybe it will make you want to get involved with me...if you think I can help you.
WHO AM I?
My professional career has led me to practice marketing and strategy within large international food groups, such as Unilever, Heineken or AB InBev, in Belgium and abroad.
I then put this experience to the service of the clients of the Darwin BBDO ad agency by supporting them in their strategy.
I then became the CEO of Fairtrade in Belgium, at the crossroads of trade
and sustainable development.
The combination of these experiences with my practice of teaching marketing at the Louvain School of Management and the Helha led me to question the interaction between marketing and sustainability.
This led me to put some ideas on paper. 'Can marketing save the world' was published by Racine in April 2023 (in French). In the same vein, I lead the marketing and sustainability 'Think Tank' for the 'Belgian Association of Marketing'. As a consultant, I put my experience at the service of those who want to align marketing and sustainability .
