Tools

Here are some tools that will help you align your sustainability and marketing policies.
They are freely accessible in a collaborative approach.
However, they are copyrighted, please mention this if you wish to use them.

The alignment matrix

Your brand or product attributes can be beneficial in terms of sustainability and some are appreciated by your customers. Unfortunately there is not always alignment... How to map these dimensions to be able to manage alignment and confrontation... (Click here for PDF)

Alignment levers

You don't know where to start ? Here are 14 levers marketers can use to contribute to sustainability.

Click here for the PDF document in French

Click here for the PDF document in English